Bryce Wylde, BSc. Hons, RNC, DHMHS
CEO & Founder of HUSBAND
Bryce Wylde is the visionary founder and CEO behind HUSBAND, the premier health brand designed exclusively for men over 40. Renowned for his expertise in functional medicine, nutraceutical innovation, and personalized health solutions, Bryce has spent over two decades pioneering science-backed approaches to optimize men's health, longevity, and vitality.
As an author, television personality, and globally recognized health expert, Bryce has made it his mission to bridge the gap between cutting-edge scientific research and real-world wellness. His passion for empowering men to take control of their health inspired the creation of HUSBAND—a brand that combines advanced at-home health testing, evidence-based supplementation, and a no-compromise approach to quality.
Under Bryce's leadership, HUSBAND is setting a new standard for men’s health by offering targeted, precision-focused solutions that address energy, hormonal balance, cognitive function, and overall vitality. His relentless commitment to innovation and excellence ensures that every HUSBAND product is crafted to deliver real, transformative results.
Driven by Science. Perfected for Men. Inspired by Real Life.
Mike Danielson
Co-Founder & Chief of Sales and Marketing
Mike Danielson is a strategic mind and co-founder behind HUSBAND, the leading health brand designed exclusively for men over 40. With over 35 years of expertise in health and nutrition marketing, Mike has been instrumental in building iconic ingredient brands like LycoMato, CoroWise, Suntheanine, Sunfiber, Phase 2, Wellmune, and CranMax. His deep understanding of nutraceutical science and consumer behavior has driven national recognition and market dominance for some of the most trusted names in health and wellness.
At HUSBAND, Mike leads the brand’s sales and marketing strategy, ensuring that every product is positioned to maximize impact, trust, and market penetration. His hands-on approach to brand development and commercialization guarantees that HUSBAND not only meets but exceeds the expectations of health-conscious men and the women who support them.
Mike’s commitment to integrity and innovation is reflected in HUSBAND's mission to deliver science-backed solutions that redefine men’s health through targeted supplementation, advanced at-home health testing, and consumer education. His passion for excellence and decades of experience are driving HUSBAND to become the gold standard for men’s health optimization.
Built on Science. Trusted by Men. Elevated by Experience.
HUSBAND Medical Advisory Board
At HUSBAND, our commitment to men's health is guided by some of the most respected voices in medicine, nutrition, and fitness. Our Medical Advisory Board brings together expertise from diverse fields to shape the science behind our products, ensuring they are both cutting-edge and deeply effective.
Dr. Rohan Shahani, MD, FRCSC
Medical Doctor & Urologist, Functional Medicine Advocate
Dr. Rohan Shahani is a respected Medical Doctor and Urologist with a deep-rooted passion for functional medicine and the use of evidence-based natural ingredients to optimize men’s health. With years of experience in clinical practice, Dr. Shahani has made it his mission to bridge the gap between conventional urological care and holistic wellness strategies that support long-term vitality.
His expertise spans key areas of men's health, including hormonal balance, prostate health, metabolic function, and preventive care. Dr. Shahani is known for his integrative approach, combining the precision of modern medicine with the restorative power of natural therapeutics. This philosophy aligns seamlessly with the mission of HUSBAND, where his insights help shape formulations that are both effective and grounded in clinical evidence.
Dr. Shahani is a firm believer in the proactive management of health—empowering men to take control of their well-being before symptoms arise. His commitment to personalized medicine and patient education ensures that men over 40 have access to science-backed solutions that address root causes, not just symptoms.
A frequent contributor to medical literature and conferences, Dr. Shahani continues to advocate for a holistic approach to urology, emphasizing the critical role of lifestyle, nutrition, and natural therapeutics in maintaining optimal health. His work with HUSBAND reflects his dedication to advancing men’s health through innovation, integrity, and scientific rigor.
Empowering Men. Restoring Vitality. Building Health for Life.
Dr. Jonny Bowden, PhD, CNS
Nutrition Mythbuster & Author
Dr. Jonny Bowden, widely recognized as “The Nutrition Myth Buster,” is a nationally acclaimed expert in nutrition and functional medicine. With a PhD in holistic nutrition and board certification from the American College of Nutrition, Dr. Bowden has dedicated his career to challenging conventional dietary wisdom and empowering individuals with practical, science-based advice.
His journey into the world of health and wellness is as inspiring as it is unconventional. Originally a professional musician and Broadway conductor, Dr. Bowden transformed his life by overcoming addiction and embracing a passion for health. This personal evolution led him to earn a master's degree in psychology and multiple certifications in personal training and exercise, eventually culminating in his doctorate in nutrition.
Dr. Bowden has authored over a dozen best-selling books, including The Great Cholesterol Myth, Living Low Carb, and The 150 Healthiest Foods on Earth. His work has been featured in numerous publications such as The New York Times, Forbes, and Men’s Health, and he has appeared on major television networks including CNN, Fox News, and ABC.
At HUSBAND, Dr. Bowden's evidence-driven approach ensures that products are not only effective but rooted in nutritional truth and scientific integrity. His commitment to debunking dietary myths and advocating for functional medicine principles aligns seamlessly with HUSBAND’s mission to provide personalized, effective health solutions for men over 40.
Brent Bishop, B.Sc. (Kin), Author
Fitness Trainer, Athlete & Author
Brent Bishop is a nationally recognized fitness expert, celebrity trainer, and published author with over 25 years in the fitness industry. Holding a Bachelor of Science in Kinesiology with a minor in Psychology from Simon Fraser University, Brent is the founder of Think Fitness Studios, a performance-inspired boutique personal training center in Toronto.
As an on-air fitness expert for CityTV’s Cityline and host of the series Body Fuel, Brent has made numerous media appearances across North America, including KTLA, WFLA Daytime, Global TV, CTV, and CityTV. He is a regular contributor to publications such as Best Health Magazine, Canadian Health and Lifestyle, Inside Fitness, and Canadian Living.
Brent’s holistic approach to movement and strength aligns with HUSBAND’s focus on optimizing men’s health, empowering them to thrive in every stage of life. His dedication to inspiring active lifestyles through fitness, adventure, and media makes him an invaluable member of the HUSBAND Medical Advisory Board.
Our Vision and Mission
Our Vision
At HUSBAND, we believe that men's health deserves a new standard—one that is bold, science-backed, and deeply personal. Our vision is to empower men over 40 to take control of their well-being through precision health solutions that address energy, vitality, and longevity. We are redefining men's wellness by creating products that not only support optimal physical performance but also enhance mental clarity, sleep quality, and overall resilience.
Our Mission
Our mission is to inspire men to live stronger, healthier lives through customized, research-driven solutions. By combining the latest in functional medicine with innovative at-home testing, we offer men the tools they need to thrive—whether that means powering through the day, building strength, or achieving restful sleep.
With HUSBAND, wellness is not one-size-fits-all. It’s tailored, intentional, and built on a foundation of cutting-edge science and real-world results. We create formulas that work for the modern man—backed by the expertise of Bryce Wylde, a leader in personalized health.
Why HUSBAND?
We know that men’s health often takes a backseat to daily demands. That’s why our products are crafted to seamlessly integrate into his routine—providing the support needed without the guesswork. From the AM formula that kickstarts his day, to the PM blend that promotes restful sleep, and the Afternoon boost to sustain energy, every product is designed with his life in mind.
We’re here to make men’s health simple, effective, and transformational. Because when he feels his best, he can give his best—to himself, to his family, and to his future.