Why We Chose PureQQ® for Mitochondrial Energy

Never heard of Pyrroloquinoline Quinone (PQQ)? You’re not alone. PureQQ® is a clinical-grade form of PQQ—one of the best-kept secrets in science-backed nutrition. This mitochondrial micronutrient is essential for energy, brain power, heart function, and long-term cellular health.

What Is PureQQ®?

PQQ is a vitamin-like compound found in nature—from soil and plants to breast milk. It plays a vital role in maintaining cellular energy and organ function. But generic PQQ is unstable and often ineffective.

PureQQ® is the gold-standard form—pharmaceutical-grade, produced via fermentation, and used in clinical studies. It's the only PQQ with this level of purity, bioactivity, and scientific backing.

What It Does (and Why It Matters for Men 40+)

As we age, our mitochondria weaken and decline in number—impacting energy, brain health, and recovery. PureQQ® supports:

• Energy metabolism by promoting new mitochondrial growth (mitochondrial biogenesis)

• Cognitive function and memory via antioxidant and NGF support

• Heart function by boosting cardiac energy and reducing oxidative stress

• Liver metabolism and fat breakdown for better endurance and energy

| It’s not just about brain health. It’s about helping men fuel every cell, every organ, every day—with energy that lasts. 

What the Research Says

PureQQ® has been studied extensively in humans. Findings include:

• ↑ Mitochondrial biogenesis: Increased expression of PGC-1α and CREB, the master regulators of mitochondrial growth

• ↑ NGF (Nerve Growth Factor): Up to 40x increase in NGF to support nerve regeneration and brain performance

• ↑ Memory and cognitive speed: Significant improvements in verbal memory, mental processing, and executive function

• ↓ Oxidative stress: PQQ is ~100x more potent than Vitamin C at neutralizing free radicals

• ↑ Recovery and sleep quality: Reduced fatigue and cortisol with better sleep reported in 8-week studies

One trial found 20 mg/day of PureQQ® improved energy, mental clarity, sleep, and mitochondrial function within weeks—without side effects.

Why It’s in Our Morning Formula

We include 20 mg of PureQQ® in the HUSBAND Morning Formula—the clinically tested dose shown to enhance energy, focus, and long-term resilience.

Stacked with Kaneka Q30® Ubiquinol, Urolithin A, and SunTheanine®, PureQQ® helps power every man’s core systems: heart, brain, muscles, and mood.

What to Expect

Most men notice:

• More sustained, natural energy throughout the day

• Better mental clarity and reduced brain fog

• Improved sleep and recovery

• A sense of long-term vitality and “cellular sharpness”